Episode 1: Identify and Define
Episode 1 - Key take-aways
- Defining clear, SMART communication objectives.
- Deeply understanding the target audience and creating a persona.
- Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
- Emphasizing the strategic, structured approach to communication planning.
Episode 2: Create and Engage
Episode 2 - Key take-aways
- Creating consistent key messages that capture the organization's essence.
- Selecting communication channels based on target audience preferences.
- Developing a content calendar to plan and organize communication activities.
- Engaging the audience through interactive tools like polls and webinars.
- Emphasizing the importance of two-way communication and audience feedback.
Episode 3: Measure, Learn and Adapt
Episode 3 - Key take-aways
- Measuring and evaluating the effectiveness of communication efforts.
- Adapting the communication strategy based on data and audience feedback.
- Reacting to changing target audience needs and priorities.
- Ensuring consistency and coherence through team training and management.
- Developing a core narrative to guide the overall communication strategy.
Episode 1: Impact and relevance
Episode 2: Captivating angles and language
- Episode 2 - Key take-aways
- Finding and presenting a unique angle for your project.
- Writing in clear, relatable, and accessible language.
- Preparing a professional press release to engage journalists.
- Incorporating multimedia assets (photos, videos, charts) to enhance storytelling.
Episode 3: Build relations
- Episode 3 - Key take-aways
- Following up on press releases to ensure engagement.
- Building meaningful relationships with journalists and editors.
- Leveraging social media and events for outreach.
- Striking the right balance between persistence and respect in communications.
Episode 1: Purpose and format
- #155 Key take-aways
- Defining clear, SMART communication objectives.
- Deeply understanding the target audience and creating a persona.
- Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
- Emphasizing the strategic, structured approach to communication planning.
Episode 2: Catchy content
- #156 Key take-aways
- Crafting subject lines that are concise, intriguing, and clearly convey value.
- Structuring content with a balance of long and short sections, serious and light topics.
- Writing in an engaging, relatable tone to foster a stronger reader connection.
- Using images, videos, and infographics to enhance readability and break up text.
Episode 3: Final touches
- #157 Key take-aways
- Optimizing newsletters for mobile viewing and ensuring compatibility with dark mode.
- Proofreading and editing carefully to maintain credibility and professionalism.
- Including clear, compelling calls to action to drive reader engagement.
- Tracking open rates, click-through rates, and engagement metrics to refine future content.
Episode 1: Be strategic
- #161 Key take-aways
- View social platforms as strategic tools rather than passive broadcasting channels.
- Timing and audience segmentation are critical for maximizing post engagement.
- Use compelling, audience-specific narratives to make complex topics relatable.
- Hashtags and platform-specific adaptations can significantly enhance reach and visibility.
Episode 2: Engaging and concise language
- #162 Key take-aways
- The first two sentences of a post determine whether your audience will continue reading.
- Bold statements, statistics, and questions help capture attention.
- Visual content (images, infographics, videos) significantly boosts engagement.
- Calls to action should be direct and encourage interaction beyond passive consumption.
Episode 3: Monitor, analyse and learn
- #163 Key take-aways
- Social media requires active monitoring—don’t just post and disappear.
- Ethical engagement strategies build long-term credibility and trust.
- Repurpose content strategically by linking it to current events or trending topics.
- AI tools can support content creation and analysis but should be used with discretion.
How hard can it be? (part 1)
- #173 Key take-aways
- Don’t outsource your strategy to AI—communication needs human intent.
- Communicating research means translating, not just informing.
- Strategy, consistency, and engagement are the trinity of great outreach.
- Treat communication as core—not a checkbox.
How hard can it be? (part 2)
