Episode 1: Identify and Define
Episode 1 - Key take-aways
- Defining clear, SMART communication objectives.
- Deeply understanding the target audience and creating a persona.
- Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
- Emphasizing the strategic, structured approach to communication planning.
Episode 2: Create and Engage
Episode 2 - Key take-aways
- Creating consistent key messages that capture the organization's essence.
- Selecting communication channels based on target audience preferences.
- Developing a content calendar to plan and organize communication activities.
- Engaging the audience through interactive tools like polls and webinars.
- Emphasizing the importance of two-way communication and audience feedback.
Episode 3: Measure, Learn and Adapt
Episode 3 - Key take-aways
- Measuring and evaluating the effectiveness of communication efforts.
- Adapting the communication strategy based on data and audience feedback.
- Reacting to changing target audience needs and priorities.
- Ensuring consistency and coherence through team training and management.
- Developing a core narrative to guide the overall communication strategy.
Episode 1: Impact and relevance
Episode 2: Captivating angles and language
- Episode 2 - Key take-aways
- Finding and presenting a unique angle for your project.
- Writing in clear, relatable, and accessible language.
- Preparing a professional press release to engage journalists.
- Incorporating multimedia assets (photos, videos, charts) to enhance storytelling.
Episode 3: Build relations
- Episode 3 - Key take-aways
- Following up on press releases to ensure engagement.
- Building meaningful relationships with journalists and editors.
- Leveraging social media and events for outreach.
- Striking the right balance between persistence and respect in communications.
Episode 1: Purpose and format
- #155 Key take-aways
- Defining clear, SMART communication objectives.
- Deeply understanding the target audience and creating a persona.
- Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
- Emphasizing the strategic, structured approach to communication planning.
Episode 2: Catchy content
- #156 Key take-aways
- Crafting subject lines that are concise, intriguing, and clearly convey value.
- Structuring content with a balance of long and short sections, serious and light topics.
- Writing in an engaging, relatable tone to foster a stronger reader connection.
- Using images, videos, and infographics to enhance readability and break up text.
Episode 3: Final touches
- #157 Key take-aways
- Optimizing newsletters for mobile viewing and ensuring compatibility with dark mode.
- Proofreading and editing carefully to maintain credibility and professionalism.
- Including clear, compelling calls to action to drive reader engagement.
- Tracking open rates, click-through rates, and engagement metrics to refine future content.
