Episode 1: Identify and Define

Click banner to go to episode site

Episode 1 - Key take-aways

  • Defining clear, SMART communication objectives.
  • Deeply understanding the target audience and creating a persona.
  • Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
  • Emphasizing the strategic, structured approach to communication planning.

Episode 2: Create and Engage

Episode 2 - Key take-aways

  • Creating consistent key messages that capture the organization's essence.
  • Selecting communication channels based on target audience preferences.
  • Developing a content calendar to plan and organize communication activities.
  • Engaging the audience through interactive tools like polls and webinars.
  • Emphasizing the importance of two-way communication and audience feedback.

Click banner to go to episode site


Episode 3: Measure, Learn and Adapt

Click banner to go to episode site

Episode 3 - Key take-aways

  • Measuring and evaluating the effectiveness of communication efforts.
  • Adapting the communication strategy based on data and audience feedback.
  • Reacting to changing target audience needs and priorities.
  • Ensuring consistency and coherence through team training and management.
  • Developing a core narrative to guide the overall communication strategy.


Episode 1: Impact and relevance

Click banner to go to episode site

  • Episode 1 - Key take-aways
  • Understanding your audience and their priorities.
  • Crafting a compelling story that highlights societal and human impact.
  • Defining the relevance of your project in relatable terms.
  • Translating complex ideas into accessible language.



Episode 2: Captivating angles and language

  • Episode 2 - Key take-aways
  • Finding and presenting a unique angle for your project.
  • Writing in clear, relatable, and accessible language.
  • Preparing a professional press release to engage journalists.
  • Incorporating multimedia assets (photos, videos, charts) to enhance storytelling.


Click banner to go to episode site


Episode 3: Build relations

Click banner to go to episode site

  • Episode 3 - Key take-aways
  • Following up on press releases to ensure engagement.
  • Building meaningful relationships with journalists and editors.
  • Leveraging social media and events for outreach.
  • Striking the right balance between persistence and respect in communications.




Episode 1: Purpose and format

Click banner to go to episode site

  • #155 Key take-aways
  • Defining clear, SMART communication objectives.
  • Deeply understanding the target audience and creating a persona.
  • Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
  • Emphasizing the strategic, structured approach to communication planning.



Episode 2: Catchy content

  • #156 Key take-aways
  • Crafting subject lines that are concise, intriguing, and clearly convey value.
  • Structuring content with a balance of long and short sections, serious and light topics.
  • Writing in an engaging, relatable tone to foster a stronger reader connection.
  • Using images, videos, and infographics to enhance readability and break up text.

Click banner to go to episode site


Episode 3: Final touches

Click banner to go to episode site

  • #157 Key take-aways
  • Optimizing newsletters for mobile viewing and ensuring compatibility with dark mode.
  • Proofreading and editing carefully to maintain credibility and professionalism.
  • Including clear, compelling calls to action to drive reader engagement.
  • Tracking open rates, click-through rates, and engagement metrics to refine future content.




Episode 1: Be strategic

Click banner to go to episode site

  • #161 Key take-aways
  • View social platforms as strategic tools rather than passive broadcasting channels.
  • Timing and audience segmentation are critical for maximizing post engagement.
  • Use compelling, audience-specific narratives to make complex topics relatable.
  • Hashtags and platform-specific adaptations can significantly enhance reach and visibility.



Episode 2: Engaging and concise language

  • #162 Key take-aways
  • The first two sentences of a post determine whether your audience will continue reading.
  • Bold statements, statistics, and questions help capture attention.
  • Visual content (images, infographics, videos) significantly boosts engagement.
  • Calls to action should be direct and encourage interaction beyond passive consumption.

Click banner to go to episode site


Episode 3: Monitor, analyse and learn

Click banner to go to episode site

  • #163 Key take-aways
  • Social media requires active monitoring—don’t just post and disappear.
  • Ethical engagement strategies build long-term credibility and trust.
  • Repurpose content strategically by linking it to current events or trending topics.
  • AI tools can support content creation and analysis but should be used with discretion.