Episode 1: Identify and Define
Episode 1 - Key take-aways
- Defining clear, SMART communication objectives.
- Deeply understanding the target audience and creating a persona.
- Conducting a SWOT analysis as a group exercise. Using SWOT insights to develop key messages and choose channels.
- Emphasizing the strategic, structured approach to communication planning.
Episode 2: Create and Engage
Episode 2 - Key take-aways
- Creating consistent key messages that capture the organization's essence.
- Selecting communication channels based on target audience preferences.
- Developing a content calendar to plan and organize communication activities.
- Engaging the audience through interactive tools like polls and webinars.
- Emphasizing the importance of two-way communication and audience feedback.
Episode 3: Measure, Learn and Adapt
Episode 3 - Key take-aways
- Measuring and evaluating the effectiveness of communication efforts.
- Adapting the communication strategy based on data and audience feedback.
- Reacting to changing target audience needs and priorities.
- Ensuring consistency and coherence through team training and management.
- Developing a core narrative to guide the overall communication strategy.
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