Some time ago I noticed a nice post from a guy called Sean Jones that posted a video interview called Thought Leaders as part of the communication strategy of an EU project. It was quite different communication approach than I am used to so I reached out to Sean for an interview. It showed that Sean is an enthusiastic guy focused on doing communication and dissemination activities with a big focus on real values and not copy-paste approach as many they do. He has even formed his own NGO with exactly this focus. In other words, Sean has a big heart for this and it became a very nice talk with some sharp edges along the way towards back-spine practices.

We discuss the background for communication and dissemination and we dig into the tools the Sean is using in his NGO when they involve themselves in EU proposals and projects. There is a strong focus in this talk on starting to take these sections of the proposals serious and to get rid of automatic-reactions and copy-paste approaches when developing the input - both for proposal text and the proposed actions.

This is a vital episode for people who are developing content for the communication, dissemination and exploitation parts of proposals with lots of tips and tricks how to make your proposal stand out as extraordinary.