Attention on social platforms
Episode 3: Monitor, analyze and learn
- #163 Key take-aways
- Social media requires active monitoring—don’t just post and disappear.
- Ethical engagement strategies build long-term credibility and trust.
- Repurpose content strategically by linking it to current events or trending topics.
- AI tools can support content creation and analysis but should be used with discretion.
In the final episode of this batch of the Communication Shorts Series, we dive into how to measure and refine social media engagement strategies. We stress that social media is an ongoing conversation rather than a one-time announcement, requiring consistent monitoring and response. The episode explores how to track audience interactions, respond to comments effectively, and use real-time data to adjust communication strategies. The hosts also address ethical considerations when prompting audience engagement, cautioning against superficial tactics that may appear disingenuous.
The discussion extends to community building and conversion optimization. We emphasize the value of turning passive followers into active participants by fostering discussions and encouraging meaningful interactions. The episode also includes insights on how to respond to criticism professionally, the benefits of repurposing past content in timely contexts, and how AI tools can enhance engagement tracking. Ultimately, this episode rounds out the series by offering a strategic approach to maintaining and growing digital influence in the EU funding communication landscape.
Time codes:
00:02:53 Introduction to monitor, analyze and learn
00:03:41 Monitor and respond
00:15:22 Analyze performance
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