Attention on social platforms
Episode 1: Be strategic
- #161 Key take-aways
- View social platforms as strategic tools rather than passive broadcasting channels.
- Timing and audience segmentation are critical for maximizing post engagement.
- Use compelling, audience-specific narratives to make complex topics relatable.
- Hashtags and platform-specific adaptations can significantly enhance reach and visibility.
In this episode, we explore how to leverage social platforms effectively to communicate EU funding projects. We discuss the importance of viewing social platforms as tools rather than media, emphasizing strategic audience engagement over mere visibility. Further, we highlight how to use relatable language, compelling narratives, and audience-specific messaging to increase impact. Additionally, the episode underscores the significance of platform-specific content adaptation, where different channels require different tones and messaging styles to resonate with their respective audiences.
The conversation also delves into timing and audience targeting as key factors for effective communication. Casper explains the benefits of strategic posting, emphasizing when professionals engage most actively on platforms like LinkedIn. We also discuss hashtags, how to research effective tags, and the importance of mirroring the communication style of your audience to build credibility. Ultimately, the episode provides a structured approach to making social media a strategic asset rather than a passive broadcasting channel.
Time codes:
00:02:45 Introduction
00:04:36 Fly in on How to get attention on social platforms
00:06:15 Use social platforms as tools rather than media
00:12:23 Know your audience
00:17:57 Timing can be crucial
00:29:51 Use hashtags wisely
Further help and links
