#157 Clicks on your newsletter
Episode 3: Final touches
- #157 Key take-aways
- Optimizing newsletters for mobile viewing and ensuring compatibility with dark mode.
- Proofreading and editing carefully to maintain credibility and professionalism.
- Including clear, compelling calls to action to drive reader engagement.
- Tracking open rates, click-through rates, and engagement metrics to refine future content.
In this episode, we emphasize the importance of refining and optimizing newsletters before hitting send. With the majority of users reading emails on mobile devices, ensuring that formatting is mobile-friendly (and dark mode compatible) is essential for accessibility.
We also cover the need for rigorous proofreading to avoid typos and maintain professionalism. Another key point is crafting clear calls to action that drive engagement and guide readers toward desired actions. Finally, tracking analytics—such as open rates and click-through rates—provides valuable data that can help refine future newsletters and maximize impact.
Time codes:
00:03:02 Introduction on final touches
00:04:21 Optimize for mobile
00:11:51 Proofread and edit
00:17:01 Track and analyze performance
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