#156 Clicks on your newsletter
Episode 2: Catchy content
- #156 Key take-aways
- Crafting subject lines that are concise, intriguing, and clearly convey value.
- Structuring content with a balance of long and short sections, serious and light topics.
- Writing in an engaging, relatable tone to foster a stronger reader connection.
- Using images, videos, and infographics to enhance readability and break up text.
This episode focuses on making newsletter content engaging and impactful. The first step? Crafting an attention-grabbing subject line that makes recipients want to open the email. The right balance of intrigue, clarity, and action-oriented language can significantly boost open rates.
Beyond the subject line, we discuss structuring content effectively by maintaining a mix of short and long sections, serious and light pieces, and ensuring each newsletter is varied but structured. Writing in an engaging, personal, and relatable tone is another key element that fosters connection with readers. Finally, the episode highlights the importance of visuals—using images, videos, and infographics to break up text and enhance comprehension.
Time codes:
00:02:54 Introduction to catchy content
00:03:47 Use a catchy subject line
00:12:11 Write balanced and engaging content
00:23:06 Incorporate visuals
00:30:07 Include clear calls to action
Further help and links
