How to Sell Your Project to the Media
Episode 1: Impact and relevance
- #148 Key take-aways
- Understanding your audience and their priorities.
- Crafting a compelling story that highlights societal and human impact.
- Defining the relevance of your project in relatable terms.
- Translating complex ideas into accessible language.
This episode dives into the foundational principles of effective communication for EU-funded projects, starting with the critical need to understand your audience. Casper shares strategies to identify what resonates with both journalists and their readers, emphasizing the importance of knowing not just your direct audience but also the broader public they serve.
The conversation highlights the art of crafting a compelling narrative that connects your project to societal benefits, human impact, and broader relevance. Using relatable examples, the hosts explore how to move from technical jargon to accessible, impactful language that grabs attention. They also discuss how to pitch the intrinsic value of a project and explain why it deserves public and media interest.
This episode is an essential guide for anyone looking to refine their approach to project communication, providing tools to bridge the gap between complex ideas and the broader public.
Time codes:
00:02:53 Picking the winner
00:03:57 Introduction: How to sell your project to the media
00:06:38 Know your audience
00:13:24 Craft a compelling story
00:22:07 Highlight the impact
Further help and links
