#3 Measuring What Matters: Sustainability, Value and Long-Term Impact

In this episode, Mirko Busto, Sustainability Manager at ENCO, will show how sustainability assessment helps European projects move from promising ideas to informed, credible, and policy-relevant decisions. You will discover how sustainability-oriented assessment tools can support the evaluation of project results from multiple perspectives, helping to strengthen technical development and demonstrate value beyond innovation alone.

Through the example of the SEEDS Project, which aims to revitalise ancient grain cultivation in the MENA region, you will see how ENCO’s expertise in sustainability assessment supported strategic choices, reinforced project outcomes, and contributed to long-term impact and replication potential.


Time codes:

01:32 Guest introduction and fly in


Further help and links

Link to ENCO

Connect with Mirko Busto on LinkedIn

Listen to more episode in The ENCO Series

Check out the SEEDS project

Understand the project