Attention on social platforms

  • #161 Key take-aways
  • View social platforms as strategic tools rather than passive broadcasting channels.
  • Timing and audience segmentation are critical for maximizing post engagement.
  • Use compelling, audience-specific narratives to make complex topics relatable.
  • Hashtags and platform-specific adaptations can significantly enhance reach and visibility.

Are we talking BS? Share your thoughts on the LinkedIn post


  • #162 Key take-aways
  • The first two sentences of a post determine whether your audience will continue reading.
  • Bold statements, statistics, and questions help capture attention.
  • Visual content (images, infographics, videos) significantly boosts engagement.
  • Calls to action should be direct and encourage interaction beyond passive consumption.


  • #163 Key take-aways
  • Social media requires active monitoring—don’t just post and disappear.
  • Ethical engagement strategies build long-term credibility and trust.
  • Repurpose content strategically by linking it to current events or trending topics.
  • AI tools can support content creation and analysis but should be used with discretion.