Research organisations are – naturally – very strong on research. That’s what they do. However, for getting access to big chunks of the Horizon Europe requires that research organisations have an innovation and impact-related focus also. Alas the difference between generating new knowledge through investigation and applying this knowledge to improve concrete products, services or processes.

Some segments of the research environment is very strong on this, but other segments find it either difficult or are out-right hesitating to incorporate an innovation and impact-driven approach to their research capacities. That you can of course stick to as research organisation, but if you have ambitions to attract more external funding from Horizon Europe you have to deal with it.

That can be a daunting task, because here we are not only talking practicalities – it is indeed also a humas psychology issue. Gabriella Lovasz, Managing Director in Europa Media Norway, has for years worked with research performing organisations to help and assist them in how to move in a direction with more focus on innovation and impact in their research. As you have already guessed that is not an easy task…

This episode is of high value for research organisations with lots of strong points on the value of working towards innovation and what it takes to embark on a path towards attracting more external funding. And how this path will create a stronger connection to the surrounding world.

Time codes:

00:02:21 Introduction

00:07:12 Fly in on boosting innovation in R&D organisations

00:15:41 The typical research performing organisations and their pains

00:27:58 Opening up the potential with EU funding

00:53:11 Concrete cases

01:01:13 Key advice

01:03:23 The toughest challenge