In this Implementation Series episode, I dig into the nuts and bolts of communication and dissemination within EU-funded projects. Returning guests Anna Maria Czarny and Maëla Barçon, both project managers at Hanse-Parlament, to share their hands-on experiences and practices. We discuss the essential distinctions between communication (engaging audiences and promoting activities) and dissemination (sharing project results and knowledge), while highlighting the common confusion and overlap between the two.

This nice conversation covers everything from classic tools like newsletters, social media, and websites to innovative tactics such as QR code marketing, localized web pages, and dynamic visual content. The episode offers detailed advice on setting up an effective communication strategy, organizing indicators, building partner engagement, and creatively involving target audiences. It's a practical, behind-the-scenes guide for anyone implementing EU-funded projects who wants to go beyond boilerplate templates and make an actual impact.

Time codes:

00:01:41 Introduction

00:05:50 Fly in on communication and dissemination

00:14:49 Communication activities

00:23:14 The communication & dissemination strategy

00:32:42 Communication activities (continued)